WiE: 7 Steps to Help you Launch your Business Idea into Action

October 11, 2017
5:30 PM - 9:00 PM
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Think Rise
43 W 23rd St
New York, NY
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There comes a time in your career that you really start to contemplate whether you should leave your job and launch a business of your own. You have been working for others for so long, the stability has been great and proven fruitful for the lifestyle you have created, but something in you keeps telling you to think bigger, think differently, and most commonly, “what if”. You have had a burning idea that you see a gap in the marketplace that is calling your name or you know you want to do something, but have not identified what it is yet and feel confused and even frustrated at times—yet hopeful and excited for the possibility.

During the presentation, Seema Ponda Alexander, a Business Expansion Strategist and Brand Builder who has worked with 100s of entrepreneurs, CEOs, and disruptors to launch and expand their businesses, is going to share with you her 7-step formula to a launch an impact and profit driven business---while sharing some of the real challenges and opportunities you will face as a new business owner.

In addition, Annmarie Bhola, CEO of Enhanced Building Solutions, founder of Annmarie’s Breaking Ground podcast, and ASHRAE member, is going to share her personal experience in moving from a 17 year field engineering career to starting her own business and becoming one of the top female disruptor’s in the consulting engineering and training field within the commercial and maritime industry.

This presentation is for you if:

  • You are early in your career and you want to know what possibilities your future holds
  • You have an idea that you really want to launch and don’t know how
  • Want to know the key steps to start and launch a business
  • Want to know how to accelerate your brand building efforts to really build credibility as you build (while working another job)
  • Understand the real life challenges and opportunities of what it takes to launch a business after a long-term corporate/field/design career



Annmarie Bhola is the Owner of Enhanced Building Solutions LLC (EBS). She is a seasoned professional, with approximately 20 years of experience in Field Project Management and Facilities Operations. Throughout her career, most of her time involved commissioning mechanical, electrical, and plumbing (MEP) systems, managing and encouraging contractors to complete projects in a timely manner, and training workforce employees to operate facilities efficiently.

Early years of her career was working as a 3rd Assistant Engineer on board a Tanker for Mobil Oil, transporting gasoline from Texas to Florida, and later as a Field Engineer providing Commissioning services for Aramark Facilities Services in multiple states. Before starting EBS, 9 years of her career was at Related, a Private Real Estate Developer, where she had direct involvement building Luxury High-Rise Residential buildings from design concept to final turnover training operators. In 2015 she worked at a start-up company, LogCheck, who developed a mobile app that serves operating engineers all across the United States in all types of facilities. She supports operation methods and techniques from older staff but embraces new technologies for the incoming generation. She focuses on closing out projects on schedule and believes training and turnover is most important to ensure the buildings operate efficiently. Motivating staff to their full potential is the basis of her company vision and mission statement. Her company offers MEP Consulting Services, Virtual Walkthroughs, Online Courses & Training Videos to integrate mobile learning technologies for the Plant Facilities Workforce in the Commercial and Maritime Industry.


Seema Alexander is a Business Expansion Strategist and Brand Builder and has worked with 100s of entrepreneurs, CEOs and disruptors to launch and scale small to mid-size businesses and worked on one of the largest rebrands in financial services history at a Fortune 100 company. She is the founder of SeemaAlexander.com, a strategy and marketing consultancy that leverages the "Stand, (Re) Brand and Expand growth framework for expanding impact and profit-based businesses. She has served product-based businesses, coaches, consultants and businesses in industries from engineering, sports, finance, health and wellness, and digital. Seema has been featured in publications like USA Today, Savor Life Magazine, Makers Row, Insureon, Identity Magazine and is Contributor for Huffington Post. She was awarded a top honor of being a rising star in financial service marketing and was honored by being asked to ring the Nasdaq Closing Bell just a few years ago. She graduated from University of Maryland for her undergrad degree in Marketing and Finance and Fordham University for her MBA. Seema lives in Bethesda, Maryland with her husband, Kishan, and 2 children Sareena and Raina and loves to dance to 90s hip hop and R&B (and some Beyonce)!

  About the Venue: Rise New York is a global community of startups and corporates creating the future of commerce and fintech by helping startups and entrepreneurs connect, co-create, and scale innovation. In partnership with Barclays, we listen, nurture and oxygenate through our international network of Rise hubs. Rise New York also houses a world-class event space and is home to the U.S. cohort of the Barclays Accelerator, powered by Techstars. 




$20.00 Non-Member Ticket